Flipside, the other side of marketing that was our first slogan
Back when we were digital-only, we used to tell you that digital marketing—or online marketing, or internet marketing, as we called it at the time—was the future.
We had been saying that since 2009.
We were proven right. Admittedly, we were hardly going out on a limb with that particular prediction, but still… we were proven right.
Today, now that we have grown as a team and almost everyone has moved into digital, we have decided to broaden the game. Because marketing does not begin and end with a Google ad, an Instagram post or yet another newsletter that opens with the words “Dear valued partners”.
That is why we help businesses and brands across their entire marketing mix: from strategy and content to promotion, communication and the ideas that make people stop scrolling for a moment.
What does marketing mean to you?
That is the first thing worth discussing together.
What exactly are you doing when you say you are doing marketing?
Are you trying to increase sales? Build greater awareness around your brand? Launch a new product? Find your audience? Explain why someone should choose you rather than the business right next door?
Whatever the answer, we can help you do it better. Not because we have a secret button labelled “more sales”, but because we combine marketing strategy, creativity, content and digital communication into one coherent plan.
Content that actually has something to say
We produce content for businesses that want to communicate better, not simply more often.
We write copy for websites, campaigns, social media, blogs and advertisements. We organise photoshoots, create videos and design content that can be used across different channels without looking as though it has simply been copied and pasted everywhere.
We handle content marketing, video marketing, newsletters, creative campaigns, guerrilla marketing and ideas that communicate a brand’s message in a more human, engaging and effective way.
And, of course, we make excellent memes.
Mainly excellent memes.
Marketing strategy and consulting
Sometimes the problem is not that a business is not doing enough marketing. It is that none of its marketing activities are connected.
That is where strategy comes in.
We examine your brand, market, competitors, audience, communication channels and commercial objectives. We then develop a marketing plan with a clear direction—one that is not based on the familiar strategy of “let’s post something and see what happens”.
We connect digital marketing with the company’s broader marketing mix, ensuring that its website, social media, advertising, content, newsletters and offline activities all speak the same language.
Finally, should you ever see us arriving at a meeting wearing shirts and ties, you should know that marketing strategy and consulting are on the menu.
They are among our favourite things.
We have always dreamed of being able to help steer the ship of a multinational—even just a little.
Or that of a smaller business planning to become a multinational one day.
