Flipside Digital Marketing is a marketing company concept
It is made up of a team of skilled professionals, creative minds and, generally speaking, people who spend slightly more time than they probably should thinking about advertising, marketing and all things digital.
We have been putting these minds to work since 2009, and we intend to keep doing so for at least another two or three decades. Unless machines have taken over everything by then. In that case, we can only hope they will keep us on as consultants.
Our team of “alleged” digital—and not strictly digital—professionals has established its well-protected, virus-free headquarters in Kalamaria, Thessaloniki.
From here, we develop marketing strategies, build websites, create advertising campaigns, produce content, manage brands and try to explain to our clients why “make it go viral” is not, in fact, a complete brief.
Being based in Thessaloniki has not stopped businesses and brands from all over Greece—as well as a few from elsewhere in Europe—from working with us.
So, as you can probably tell, we must be doing something right.
A marketing team with many specialities
Flipside brings together people from different areas of marketing, advertising, design, web development and content creation.
Everyone knows their field, and together we try to look at the bigger picture behind every brand.
Because a business does not simply need a beautiful website, a few social media posts or a Google Ads campaign.
It needs strategy, creativity, technical expertise and people who can connect all of the above without requiring seventeen meetings to decide on the colour of a button.
We take on projects that combine digital marketing, web design, website development, SEO, Google Ads, social media, branding and content production.
And when we say we combine them, we do not mean that we simply put everything into one proposal and hope for the best.
From Kalamaria to the rest of the world
We may be based in Kalamaria, but our collaborations are not limited by geography.
We have worked with small businesses, large companies, organisations and brands operating both in Greece and abroad.
Some needed a new website. Others needed a complete marketing strategy. Some simply wanted us to fix something that “was working perfectly fine until yesterday”.
In every case, we first try to understand the business, its audience and its objectives before recommending the right course of action.
It sounds obvious.
It is not always.
Low profile. Relatively speaking.
To preserve some of the mystery surrounding the company, we maintain a relatively low profile on social media and operate mainly through our various secondary accounts.
That is where we keep an eye on trends, competitors, advertising campaigns, memes and people who write “entrepreneur” in their bio.
Should you happen to find us online, give us some kudos for allowing the—soon to be fired—copywriter of our corporate website to present us in such a questionably honest way.
For the time being, however, he remains in his position.
